Privacy Policy
Effective date: December 26, 2024
Welcome to "MiLive" APP (hereinafter referred to as "we"), we are aware of the importance of your personal information. This Policy is applicable to "MiLive" products and services. It is also pertinent to products or services provided by our affiliated entities that utilize "MiLive" products and services and do not have a separate privacy policy established.
However, please note that this Policy does not apply to services offered to you by third parties nor to "MiLive" products or services that have a distinct privacy policy in place.
Prior to utilizing any "MiLive" products or services, we urge you to carefully read and thoroughly comprehend this Policy. Please proceed with the relevant products or services only after confirming your complete understanding and agreement to its terms. By using "MiLive" products or services, you acknowledge that you fully understand and consent to the provisions outlined in this Policy. If you have any questions, comments, or suggestions regarding the content of this Policy, please feel free to contact us through the various methods of communication provided by "MiLive".
1. Information We Collect
To provide you with high-quality and personalized services, we collect various types of information depending on different needs, including but not limited to the following:
• Account Information:
When you register and create an account, we collect your basic personal information, such as username, profile picture, date of birth, country of residence, etc. This information allows us to create a personalized user profile for you to better meet your needs and provide a more customized service experience.
• Usage Data:
During your use of the application, we automatically collect data related to your usage behavior, such as browsing history, likes, comments, shares, and other interactions. We also collect information about your activities while using our services, including viewed pages and files, searches performed, and other actions. Analyzing this data helps us better understand your preferences and continuously improve our services to better suit your needs.
• Device Information:
To ensure the proper functioning of the application across various devices and platforms and enhance its security, we automatically collect relevant information about your device. This may include: device type (such as model and manufacturer), operating system and version, hardware configuration, internet service provider or mobile network operator information, and your Internet Protocol (IP) address (or proxy server). Additionally, we may collect other information associated with your mobile device, such as network details, Device ID, and the features accessed and used within the application.
• Log Data and Analytics:
When you use our services, we automatically collect certain log data, including your IP address, device type, operating system, access times and dates, features used, viewed pages and files, and device event information (such as system activity, error reports, etc.). This information helps us understand the usage of our services, perform performance analysis, and identify and resolve potential issues to continuously enhance service quality.
2. Permissions Explanation
To ensure the proper functioning of the application and provide you with a complete feature experience, we may request the following permissions. Rest assured that we will only collect this information with your explicit permission and in strict compliance with relevant privacy policies and regulations.
• Microphone Permissions:
This allows us to access your microphone for sending voice messages and enabling video calls. Your consent is required for this functionality.
• Camera permissions:
For taking photos and performing video functions, such as profile picture uploads and live video calls. We will access your camera device with your permission.
• Photo library permissions:
This permission enables the app to access your photo library, allowing you to send pictures in chat and customize your user avatar. It enhances your experience by making it easy to share moments with friends and express your identity within the community. Access to your photo library is only requested when you choose to upload or modify content.
• Read Storage Permissions:
This permission allows the app to access your device's storage in read-only mode, enabling it to retrieve necessary content and files to improve your overall experience while ensuring no modifications are made to your stored data.
• Bluetooth Permissions:
Used to support functions related to audio recording and real-time audio and video communication using the Agora library. When connecting to Bluetooth devices, we may request Bluetooth permissions to ensure compatibility and stability with audio devices.
• Advertising IDs:
Collected for optimizing our marketing efforts and analyzing campaign performance.
These permissions are only utilized after you provide explicit consent and can be managed in your device settings.
3. How We Share, Transfer, and Publicly Disclose Your Personal Information
3.1 Sharing
Outside of MiLive's service providers, we do not share your personal information with companies, organizations, or individuals unless under the following circumstances:
1. Sharing with Explicit Consent:
With your explicit consent, we will share your personal information with other parties.
2. Sharing under Legal Circumstances:
In compliance with laws and regulations, litigation dispute resolution requirements, or lawful requests from administrative or judicial authorities, we may share your personal information externally.
3. Sharing with Affiliated Companies:
To facilitate the collaborative provision of services through our affiliated accounts and ensure the personal and property safety of MiLive's affiliated companies, other users, or the public, we may share your essential personal information with them. For instance, we may share your account information with our affiliates to assist you in utilizing their products or services with your MiLive account. If sensitive information or alterations to the purposes of data usage or processing by our affiliates occur, we will seek your authorization again.
4. Sharing Information with Authorized Partners:
In joint service provisions with authorized partners, we may share certain personal information. This sharing is limited to the purposes outlined in our Privacy Policy, with the aim of enhancing customer service and user experience. For example, we may share personal information to enable a partner to provide a specific service. We only disclose personal information necessary for the service and for lawful, legitimate, necessary, and explicitly identified purposes. Our partners are prohibited from using shared personal information for unrelated purposes.
5. We share information with vendors, service providers, and other partners who support our business by providing technical infrastructure services, analyzing service usage, measuring advertisement and service effectiveness, providing customer service, facilitating payments, or conducting academic research and surveys.
6. Companies, organizations, and individuals with whom we share personal information are bound by strict data protection agreements. These agreements require them to handle personal information in accordance with our instructions, this Privacy Policy, and any other relevant confidentiality and security measures.
3.2 Collaborating with Trusted Partners
We work with carefully selected partners who provide essential services, such as infrastructure, analytics, and payment processing. These partners are bound by strict confidentiality agreements and include:
1. Service Providers:
￮ External companies like Appsflyer assist us in analyzing app performance, optimizing marketing campaigns, and managing payments. By leveraging these services, we are able to enhance the overall user experience.
2. Marketing and Analytics Partners:
￮ Platforms like Facebook enable us to analyze user engagement, deliver relevant promotions, and optimize the effectiveness of our advertising campaigns.
All partner companies are required to adhere to rigorous data security and privacy standards, ensuring that your information is handled responsibly and securely. These partners only process your data within the scope of the services they provide and are prohibited from using it for unrelated purposes.
Public Disclosure
We will only publicly disclose your personal information under the following circumstances:
(1) With your express consent or active choice, we may publicly disclose your personal information.
(2) If we discover that you have violated laws, regulations, or significant "MiLive" agreements, or if disclosure is necessary to protect the safety of "MiLive" users, affiliates, or the public, we reserve the right to disclose your information to law enforcement agencies in accordance with applicable laws, regulations, and relevant "MiLive" agreements. You will be informed of the specific violation(s) and any actions taken by "MiLive".
Exceptions to obtaining prior authorized consent for sharing, transferring, or publicly disclosing personal information
In the following cases, prior authorized consent is not required for sharing, transferring, or publicly disclosing your personal information:
(1) Matters related to national security and national defense security.
(2) Matters concerning public safety, public health, and significant public interests.
(3) Matters related to crime investigation, prosecution, trial, and judgment execution.
(4) Matters aimed at safeguarding your or other individuals' life, property, and other significant legitimate rights and interests, where obtaining consent is difficult.
(5) Personal information voluntarily disclosed to the public by you.
(6) Personal information collected from legitimate publicly disclosed information sources, such as legitimate news reports and government information disclosure.
Sharing or transferring personal information that has been processed and de-identified to the extent that the recipient cannot re-identify the subject is not considered external sharing, transferring, or public disclosure of personal information under the law. Such data preservation and processing will be conducted without further notification or approval from the individual. The structure and meaning of the paragraph remain unchanged, with sentence structures modified for variety and readability.
4. How we protect your personal information
In our commitment to ensuring the security of your information, we will strictly comply with applicable laws, regulations, and other regulatory documents. We will implement technical measures and operational procedures to safeguard the confidentiality of your information. In addition to these measures:
(1) We have implemented robust security measures based on industry standards to protect the personal information you provide. This includes encryption technology to enhance data security, trusted protection mechanisms to prevent unauthorized access or manipulation, and strict internal control systems. Access control mechanisms are in place to restrict access to personal information to authorized personnel only. Furthermore, we conduct regular training on security and privacy protection to enhance employee awareness.
(2) Our data security management system adheres to industry-advanced practices and focuses on the entire data lifecycle. We enhance system security through comprehensive measures, including organizational construction, system design, personnel management, and product technology.
(3) We take practical measures to minimize the collection of irrelevant personal information. Personal information is retained only for as long as necessary to fulfill the purposes outlined in this policy, unless extended retention is required or permitted by law.
Please note that when using our services, you may voluntarily share or publicly disclose personal and sensitive information, such as uploading photos containing personal details in dynamic or public forums. We advise you to carefully consider the information you share on our platform.
While we strive to ensure the security of your information, it is important to acknowledge that the internet environment is not entirely secure. In the event of any physical, technical, or administrative breaches that result in unauthorized access, public disclosure, alteration, or destruction of information, resulting in harm to your lawful rights and interests, we will bear corresponding legal liability.
In the unfortunate event of a personal information security incident, we will promptly inform you in accordance with legal and regulatory requirements. This includes notifying you of the incident's basic details, potential impact, disposal measures taken or to be taken, preventive suggestions for risk reduction, and available remedies. We will communicate such information through push notifications and announcements in a reasonable and effective manner.
Additionally, we will proactively report the disposition of personal information security incidents to regulatory authorities, as required by regulations. The structure and meaning of the paragraph have been preserved, with sentence structures modified for variety and readability.
5. Management of personal information and your rights
(1) Accessing and editing your personal information
To access or edit your personal information, adjust privacy settings, or close your account, simply log in to your account and navigate to the "My" section, followed by "Settings".
For editing personal information in your profile, log in to your account and select "My" Personal ID or "Edit".
If you encounter any difficulties accessing this information through the provided path, please contact MiLive Customer Service at jennacheuq@gmail.com. Rest assured, we will respond to your request within 15 days.
Regarding any additional personal information generated during your use of our products or services, we will provide it to you in accordance with applicable arrangements.
(2) Correction of your personal information
Should you discover any inaccuracies in the personal information we process about you, you have the right to request corrections or additions. You can make such a request through the "Accessing and Editing Your Personal Information" process mentioned earlier.
(3) Deletion of your personal information
You have the right to request the deletion of your personal information under the following circumstances:
a. Our handling of your personal information violates relevant laws and regulations.
b. We collect or use your personal information without your explicit consent.
c. Our handling of personal information seriously violates our agreement with you.
d. You no longer utilize our products or services and voluntarily cancel your account.
e. We no longer provide products or services to you.
(4) Managing the scope of your authorization
Basic personal information is required for each business function. You have the authority to give or withdraw consent for the collection and use of additional personal information at any time.
Certain business functions and services are dependent on the collection of your personal information. If you choose to withdraw consent, we may be unable to continue providing these functions and services, necessitating the cessation of corresponding personal information processing. However, your decision to withdraw consent will not affect any prior processing of personal information carried out based on your consent.
(5) User account cancellation
To cancel your account, you can log in to "MiLive", navigate to the "My" icon, click the gear icon in the upper-right corner to access the system settings interface, select "Account and Security," and proceed to "Account Cancellation (Delete Account)." This self-service process enables you to request account deletion. Please note that upon successfully submitting an account cancellation application following the provided steps, your account will be instantly canceled without manual review.
Once you voluntarily cancel your account, we will cease providing you with products or services, delete your personal information in accordance with applicable laws, or anonymize it.
(6) Constraints on automatic decision-making by information systems
In certain business operations, we employ automated decision-making mechanisms that rely solely on information systems and algorithms. If such decisions significantly impact your lawful rights and interests, you have the right to request an explanation. We will provide a non-violation channel for appeal that respects "MiLive"'s trade secrets, the rights and interests of other users, and the public interest.
Limitations
There are certain circumstances in which we may be unable to fulfill your request in accordance with laws and regulations:
a. Cases related to national security and defense;
b. Cases related to public safety, public health, and significant public interests;
c. Cases related to crime investigation, prosecution, trial, and execution of judgments;
d. Cases where there is sufficient evidence of intentional misconduct or abusive behavior by the subject of personal information;
e. Cases where fulfilling your request would result in serious harm to your legitimate rights and interests, as well as those of other individuals or organizations;
f. Cases involving the protection of commercial secrets.
6. Storage duration of information
In general, we will retain your personal information for the shortest period necessary to achieve the purpose for which it was collected, beyond which it will be deleted or anonymized. However, we may adjust the storage period of personal information to conform with legal requirements in the following cases:
(1) Compliance with applicable laws, regulations, policies, and other normative documents;
(2) Adherence to decisions of administrative authorities or similarly authorized organizations, judgments and rulings of judicial bodies, arbitration decisions, or other legal proceedings;
(3) Necessity to comply with laws, regulations, and other relevant provisions;
(4) Serving legitimate purposes, such as the execution of service agreements, protection of public interest, safeguarding the safety of our customers, affiliates, other users, or employees, and protection of other legitimate rights and interests.
If MiLive ceases operations, we will inform you through push in-app notifications. We will proceed to delete or anonymize your personal information within a reasonable timeframe.
7.Global Privacy Compliance
At MiLive, we are committed to safeguarding your personal data by complying with global privacy regulations:
• GDPR (General Data Protection Regulation): For users in the EU and EEA, we comply with GDPR to ensure transparency, accountability, and the rights to access, modify, and delete personal data.
• CCPA (California Consumer Privacy Act): California residents have enhanced privacy rights, including access, deletion, and opting out of the sale or sharing of personal data.
• PIPEDA (Personal Information Protection and Electronic Documents Act): We adhere to PIPEDA standards for fair data collection, usage, and disclosure for users in Canada.
• LGPD (Brazilian General Data Protection Law): For users in Brazil, we ensure compliance with LGPD by protecting personal data and ensuring fair usage.
Our adherence to these laws highlights MiLive's commitment to global privacy standards and user data protection.
8.Data Sharing Practices
We may share your data under specific circumstances, always ensuring compliance with applicable laws and regulations. Here are the scenarios under which your data may be shared:
• Service Providers: Data may be shared with third-party service providers to improve app functionality, such as hosting, analytics, or customer support services.
• Legal Obligations: We may disclose your data to comply with legal requirements, court orders, or government regulations.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the involved parties.
• Consent-Based Sharing: If you have provided explicit consent, we may share your data for purposes such as marketing or promotional activities.
We will never sell your personal data. For detailed preferences regarding data sharing, please refer to the app settings or contact us directly.
9.Your Privacy Rights
Under global privacy regulations, you have the following rights to manage your personal data:
• Access: Request a summary of the personal data we hold about you.
• Correction: Update incorrect or incomplete personal information.
• Deletion: Request the removal of your data, subject to legal or business requirements.
• Restriction: Limit certain data processing activities if specific conditions are met.
• Data Portability: Obtain your data in a commonly used format to transfer to another service provider.
• Objection: Decline specific data processing activities, such as targeted advertising.
• Withdraw Consent: Revoke your prior consent for data processing activities at any time.
• File Complaints: Contact your regional data protection authority if you believe your rights have been violated.
To exercise any of these rights, contact us at jennacheuq@gmail.com. Verification of your identity may be required.
10.Legal Basis for Data Usage
We process your personal data lawfully based on the following legal grounds:
• Consent: When required, we obtain your explicit permission before collecting or using your data.
• Contractual Necessity: Data processing is essential for fulfilling services or features you request.
• Legitimate Interests: We process data to enhance app performance, security, and user experience, ensuring this does not override your privacy rights.
• Legal Obligations: Your data may be used to comply with laws or respond to legal inquiries.
• Public Interest: In cases involving public health or safety, data may be processed in alignment with public interest requirements.
These legal bases ensure MiLive processes data transparently and responsibly.
11.California Residents’ Rights (CCPA)
Under the California Consumer Privacy Act (CCPA), California residents are entitled to the following rights:
• Right to Know: Request details about the personal data we collect, including its sources, purposes, and any third-party sharing.
• Right to Delete: Ask for the removal of personal data, except when retained for legal or necessary business purposes.
• Right to Opt-Out: Opt-out of data sharing for analytics or personalized advertising purposes.
• Right to Transparency: Request information about whether your data has been shared or sold.
• Right to Non-Discrimination: Access services without discrimination, even when exercising your privacy rights.
If you wish to exercise any of these rights, contact us at jennacheuq@gmail.com.
12.VCDPA Compliance for Virginia Residents
At MiLive, we comply with the Virginia Consumer Data Protection Act (VCDPA) to ensure transparency and respect for the privacy rights of Virginia residents. Under the VCDPA, Virginia users are entitled to the following rights regarding their personal data:
1. Access: You have the right to confirm whether we process your personal data and to access the personal data we collect about you.
2. Correction: You can request correction of inaccuracies in your personal data.
3. Deletion: You have the right to request the deletion of your personal data, subject to legal or business obligations.
4. Data Portability: You can obtain a copy of your personal data in a portable and readily usable format to transfer to another service provider.
5. Opt-Out Rights:
￮ You can opt out of the processing of your personal data for targeted advertising.
￮ You can decline the sale of your personal data.
￮ You can refuse profiling that results in legal or similarly significant effects.
To exercise these rights, you can contact us via jennacheuq@gmail.com. We may require verification of your identity to process requests in compliance with the VCDPA.
MiLive is committed to handling your personal data responsibly and providing transparency in all data processing activities. Our practices are designed to respect and uphold your rights under the VCDPA. If you believe your rights have been violated, you may contact the Virginia Attorney General’s Office for further assistance.
13.Opt-Out Options
You can control specific data processing activities by opting out of:
• Third-Party Sharing: Opt-out of sharing data with advertisers, marketers, or analytics providers.
• Automated Decisions: Refuse any profiling or automated decision-making activities that may have significant effects.
• Data Sales: While MiLive does not sell personal data, you can opt out of any such practices if introduced.
• Service Improvement Data: Opt-out of data collection used solely for improving user experience or app performance.
• Consent Withdrawal: Adjust your preferences to withdraw consent for specific activities at any time.
These preferences can be managed directly in the app settings. For assistance, contact us at jennacheuq@gmail.com.
14.LGPD Rights for Brazilian Users
For users in Brazil, your rights under the LGPD include:
• Access: Learn what personal data is collected and why.
• Correction: Update inaccurate or incomplete information.
• Deletion: Request the removal of your personal data, where applicable.
• Transparency: Understand how and why your data is shared with third parties.
• Consent Withdrawal: Revoke prior consent for data usage.
• Objection: Decline data processing based on legitimate interests.
• Portability: Request your data in a structured, transferrable format.
To exercise these rights, contact us via jennacheuq@gmail.com.
15.Protection of Children’s Privacy
At MiLive, protecting children from exploitation and harm is one of our core commitments. As part of our efforts, we maintain strict adherence to principles aimed at ensuring the platform remains a safe and secure environment. This includes compliance with global child protection standards and a zero-tolerance policy toward Child Sexual Exploitation and Abuse (CSEA).
1. Strict Age Restrictions:
￮ Only users aged 18 and above are permitted to access MiLive. To enforce this, we have implemented automated systems and manual inspections to verify age during registration.
￮ Any attempts to falsify age to bypass this restriction will result in immediate account suspension or permanent banning. Additionally, if necessary, the violator’s details may be handed over to law enforcement for further investigation.
2. Prohibition of Inappropriate Content Involving Minors:
￮ Any content involving the sexualization, exploitation, or abuse of minors is strictly prohibited on MiLive. This includes but is not limited to text, images, videos, animations, or any other form of media.
￮ Our platform employs advanced AI algorithms and a dedicated content review team to actively monitor and identify such materials. Upon discovery, the content will be immediately removed, and the violating account will face severe consequences, including permanent banning and reporting to relevant authorities.
3. Blacklist System for Restricted Users:
￮ Individuals convicted of crimes involving children, such as sexual assault, exploitation, trafficking, or neglect, are permanently barred from accessing the platform. Such individuals are added to our internal blacklist to prevent any re-registration or access attempts.
4. Monitoring and Reporting Mechanisms:
￮ MiLive operates 24/7 monitoring systems, combining automated tools and manual oversight, to identify and address potential CSEA-related violations.
￮ Users are encouraged to report any suspicious content or behavior through the in-app reporting tool or via email at jennacheuq@gmail.com. Reports are treated with the utmost confidentiality, and a swift investigation process is initiated upon receipt.
5. Cooperation with Law Enforcement:
￮ For severe violations, particularly those involving CSEA, MiLive collaborates closely with law enforcement agencies to investigate and hold perpetrators accountable. All necessary evidence and support are provided to assist judicial authorities in prosecuting offenders to the fullest extent of the law.
6. User Education and Guidance:
￮ The platform prominently displays its child protection policy on key user interfaces, such as registration pages and user guides. This ensures that all users are aware of the rules and consequences of violations.
￮ Real-time reminders and prompts during app use help users understand and comply with child safety measures, minimizing potential risks.
7. Global Collaboration Against CSEA:
￮ MiLive is committed to going beyond its platform to combat CSEA globally. We encourage users to report cases of child exploitation or abuse occurring outside of MiLive to relevant authorities, including:
▪ National Center for Missing & Exploited Children (NCMEC) for North America, Australia, and New Zealand.
▪ Law Enforcement Reporting Channels in Europe.
▪ International Centre for Missing & Exploited Children (ICMEC) in South America and other regions.
By incorporating robust safeguards, reporting mechanisms, and educational tools, MiLive remains steadfast in its mission to combat CSEA and ensure the platform is a safe, trusted space for all users. Protecting children is a shared responsibility, and we are committed to setting the highest standards in digital safety.
16.Data Controller Information
The data controller responsible for overseeing the processing and protection of your personal information in relation to this service is Ethan Brooks. This individual plays a crucial role in ensuring the proper collection, usage, storage, and sharing of your personal data within the app. If you have any questions or concerns about your personal data, feel free to contact us at jennacheuq@gmail.com.
17.Contacting the Data Protection Officer (DPO)
If you have questions regarding data privacy, are worried about how your personal information is being handled, or have requests related to your data rights, you can reach out to our Data Protection Officer (DPO), Ethan Brooks. You can contact the DPO via email at jennacheuq@gmail.com. The office address is Avenida T 63, 9080, Street address line 2, Setor, Bueno, Goiánia, Brazil, 74230 230
18.How to reach us
If you have any questions, feedback, or requests regarding this privacy policy, please don't hesitate to get in touch:
• Email: jennacheuq@gmail.com
We value your participation in MiLive and are committed to safeguarding your personal information, providing a secure and transparent user experience.